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holsteinization of people...

3/16/2015

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"Holsteinization is the process of monoculturing people as consumers so as to facilitate the harvesting of desires, including the decomposition of communities into isolated family units and individuals in order to supplant social networks of mutual support with consumersheds of dependent customers."

                                                                                                                    - Dear and Flutsy, 1998

This has been my favorite quote of all of my readings during my Ph.D. studies.  I can think of nothing that so eloquently articulates capitalism in the 21st C.  Dear and Flutsy wrote an article entitled Postmodern Urbanism and are describing a radical departure from the Chicago School (concentric zones of activity).  Contrast your concept of urbanism in Chicago with that of Los Angeles.  I am grateful to Dr. Harry Campbell for bring this work to our attention.
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